Digital Media and Word of Mouth
All of us know that word of mouth can be the most powerful tool in marketing. JP Capital establishes a positive identity for our clients through our investor relationships and extensive media exposure. We demand your company gets the publicity it deserves. We maintain close contacts with key financial journalists in order to ensure that our clients achieve further media coverage.
JP Capital works hard to achieve client coverage in as many financial and client related publications as possible. The principals' contacts also extend to other sources of the media including Television, Radio, Direct Mail, the Internet, and Newsletters. We develop strategies to sustain and expand momentum created by our media relations program.
Strategy & Planning
Press releases and announcements are an essential part of a viable public relations campaign. Investors today are looking for consistent and credible information about the companies they invest in. A continuous and credible financial communications program establishes trust and encourages partnership with both existing shareholders and the investment community. The fact is if your company develops better communications with shareholders and interested investors, they feel more comfortable holding the stock they currently own, and adding to their position.
JP Capital works closely with senior management to establish an effective financial communications strategy. We will help prepare and distribute results announcements, annual and quarterly reports, key corporate announcements, and investor newsletters. It is very important to disseminate your company's news correctly. We will tell you what to say and when to say it. Our professional writers produce clear and simple messages that the investment community can easily grasp because clarity is the basis from which all financial communications begin.
Corporate Finance
JP Capital offers unparalleled counsel on all corporate finance and investment banking issues. We work together with high level, experienced securities attorneys to meet our client's objectives. During the course of affiliation with our clients, we offer a customized solution to maximize the potential of new and expanding ventures.
We initiate, structure, and advise on all of the following investment banking matters:
- Business Plans
- Strategies for Raising Capital
- Private Placement Memorandums
- Filings
- SEC Regulation
- Strategies for Going Public
- IPOs
- Reverse Mergers
- Bridge Loans
- Mergers and Acquisitions
- Alternative Exchange Listings
- International Sponsorship/Dual Listings
- Procurement of Market Makers
- Referrals of Investment Banking Firms to Provide Support and
- Financial Research
Market Analysis
Many investors choose undervalued stocks because they offer greater percentage gains. We help reduce the risks by accurately communicating companies’ expected growth and choosing companies with strong management teams to represent. Meeting management and discovering how these companies fill a need that is missing in their fields, allows investors to get in on the ground floor of tomorrow’s billion dollar company today. Industries featured include Life Sciences, Technology, Media & Telecom, Social Media & Internet, Consumer, Metals & Mining, and Oil & Gas.
Over the past three decades we have assembled a worldwide network of experts and have developed a method to identify companies that are about to become among the market’s top performers. We draw upon our extensive experience and contacts to carefully recommend selected growth stocks which are poised for Wall Street’s recognition.
Conferences & Road Shows
JP Capital principals continue to attend major investment and industry conferences to expand their network and subscription base. The company hosts several Miami Florida based road shows every year. These are intimate events. Companies meet a variety of investors and brokerage firms throughout the United States, Canada, Europe, and Asia.
Media Production
JP Capital excels in applying the latest technologies available to develop creative ways for companies to connect with and reach their target audiences. As companies move into the global economy they have to tailor their communications to new markets, including the online community.
We have developed tactical strategies that leverage various Internet based services to maximize budget and create broad exposure among the financial community. In addition, JP Capital offers Internet video production of road shows and key presentations that are broadcast in over fifty different countries.
Content Marketing
Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues. That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day.
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:
- Social media marketing: Content marketing strategy comes before your social media strategy.
- SEO: Search engines reward businesses that publish quality, consistent content.
- PPC: For Pay Per Click to work, you need great content behind it.
- Inbound marketing: Content is key to driving inbound traffic and leads.
- Content strategy: Creative drives most content marketing strategies.
